This actually tastes like wine!! I love red wine and this is a pretty good substitute for the real stuff.
Not too sweet -I've been ordering non-alc reds between 2.5 - 2.8g sugar per 100ml and found them to be fairly dry, not like grape juice. It's got pretty robust oak that helps it feel warming, without the alcohol, but isn't as well integrated as a regular wine. (Something I've found pretty common in the non-alc reds I've tried though). And enough complexity and tannin to make you forget it's alcohol free.
Just right for curling up by the fire to keep warm on a cold night. I've bought this twice now :)